General Advice

The time you choose to publish your post affects the visibility and engagement of your content. There are some best practices that can help guide your employee advocacy posting strategy.

Some things to consider:

• Where is your audience located? Depending on when their work week starts (Sunday vs. Monday), you should avoid posting at times that their connections are most likely to be in meetings (for example, 9 am on a Sunday/Monday morning).
• You can avoid posting on the last day of the work week altogether (Thursday/Friday) as these are usually the busiest days for executives.
• As opposed to what many people think, weekends can actually be great for engagement – but for entertainment, not for business solutions. So that means less traffic directed to your company’s website during the weekend.
• Experiment to see when your audience is most responsive. Pay attention to engagement levels by day and time. Then use what works to guide your posting strategy.

The below list is general advice for when you should post depending on your audience’s industry:

<aside> 💡 Source: Hubspot Research

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• Software & Media: Weekday mornings, and outside of traditional working hours.
• Colleges & Healthcare: Weekdays from 10 am-2 pm when people may be taking breaks.
• B2B Businesses: Early mornings, lunch hours, and commute times on weekdays.
• B2C Businesses: Weekdays lunch hours (12 pm – 2 pm), and nights/weekends when people are browsing.